About us

What we do

SuperControl officeSuperControl office in Scotland

Looking for a simple, secure, affordable booking system tailored to the needs of self-catering accommodation owners? That's what you get with SuperControl. You also get a friendly team of carefully selected people who know the product, will talk to you in plain English and understand the issues facing owners.

SuperControl is more than an online booking system; it gives you marketing tools and business reports to help you achieve higher occupancy.  We regularly ask clients about their needs and have an ongoing development programme that ensures our online booking system retains its reputation as an innovator and market leader.

SuperControl is used by owners of more than 12,000 cottages, villas, caravan parks, apartments, chalets, lodges and canal boats to take online bookings. It is well established in the UK and enjoys a growing client base overseas.

How SuperControl began

SuperControl founders, Robert and Melinda Kennedy started a web development agency, SuperWebs Ltd, in 1999. The company specialises in ecommerce websites and problem solving databases and applications. SuperWebs has developed and continues to manage and host more than 200 websites for 130 businesses around the world.

An online booking system was essential for the Kennedys when they took over Orroland Holiday Cottages. Their hard-earned profits were being swallowed up in agency commission. They found plenty of online booking software, but none suited to self-catering accommodation. So they built their own, which won the prestigious Winners of the Web award in 2001.

Other owners got interested and SuperWebs developed websites for them incorporating custom booking systems adapted from the online booking software they'd built.

When they joined the ASSC (Association of Scotland's Self-Caterers) committee, the Kennedys found widespread frustration about the lack of such a system. They carried out a survey on what self-catering businesses wanted - the results informed the development of SuperControl which they launched in 2007.