According to the latest report from the English Association of Self Catering Operators (EASCO), an estimated 8.8 million staying visitor trips were spent in self-catering accommodation in England in 2015.
This equates to 55.5 million visitor nights and £4.2 billion in direct visitor spending to the economy.
This new research, carried out by The South West Research Company, was undertaken to determine the value of secondary spending – after all, the economic benefit of the self-catering sector is not just the money spent on accommodation.
In EASCO’s latest report, the authors estimated spending made by guests on goods and services while on their self-catering holiday. The headline findings are below¹:
- For every £1 spent on self-catering accommodation, another £1 was spent elsewhere by visitors.
- 50% of direct spend was on accommodation costs; shopping and food and drink accounted for 19%; travel 8%; and attractions/entertainment 4%.
- Approximately 70,000 actual jobs were directly supported by self-catering visitor expenditure.
The South West reaped the greatest benefits in terms of self-catering volume and value in 2015:
- Around one-third of all trips, nights and spend took place in the South West.
- In terms of direct self-catering spend, £1,296m was spent in the South West, followed by £982m in London, £425m in the North West and £415m in the South East. The North, East Midlands and West Midlands saw £144m, £152m and £166m of spending, respectively.
- A total of 31% of all self-catering related business turnover occurred in the South West; 23% in London; and 10% in both the North West and South East (refer to chart, below, for total regional breakdown)²:
¹ See report for full list of key findings. ² The report also provides a more detailed breakdown of spend by each region.