Gallery
About
Harman Estate, purchased four years ago by a traditional farmer with no prior experience in tourism, represents a journey of diversification and growth. The farm, with its idyllic setting, lent itself naturally to tourism. Its onsite accommodation was repurposed into a cosy glamping retreat with historical charm, complementing the existing holiday cottage. Transitioning into property management, the owner sought a system that was easy to use and offered comprehensive support. SuperControl emerged as the perfect fit, simplifying the management of the properties, and integrating with popular booking channels like Airbnb.
SuperControl Highlights
Channel Manager
Integration with Airbnb, ensuring a steady flow of bookings and a significant increase in occupancy.
Channel Uplift
Simple yet effective tool for adjusting pricing, helping find the sweet spot towards offsetting commission fees from platforms like Airbnb.
Booking Engine
Smooth checkout process on the website, contributing to a professional and trustworthy guest experience.
Automated Emails
Time-saving feature that handles guest communications efficiently, ideal for managing the business remotely.
Overall Experience
Excellent support and ease of use, making it an ideal choice for those new to the hospitality industry.
“As a farmer stepping into the world of hospitality, it was a whole new field for me (literally!). But SuperControl, with its array of features and incredible support, turned a daunting challenge into a manageable adventure. It’s like having an invisible helping hand, ensuring my guests are well-informed and my bookings are smoothly handled. Since integrating with SuperControl, I’ve seen a significant rise in bookings, which has been fantastic. It’s given me the freedom to effectively manage my properties remotely, knowing that the guest side of things is taken care of.”
John Charlton
Owner, Harnham Estate
Spotlight
Boosting Bookings with Booking Channels
Challenge
Facing low occupancy rates and the need to drive more bookings.
The ‘ah-ha’ moment
Adopting SuperControl for its powerful channel integrations, particularly with Airbnb, and experimenting with other platforms like Coolstays for direct bookings.
Result
A remarkable surge in occupancy rates, jumping from around 65% to an impressive 95% since integrating with SuperControl. The summer months especially saw near-full occupancy, hitting about 97%. This significant increase is attributed to a mix of channel management, direct bookings, and flexible length of stay options, all streamlined through SuperControl.
Simplifying Operations While Away
Challenge
Managing property bookings and guest communications while often being away from the estate
The ‘ah-ha’ moment
Using SuperControl’s automated email system and booking engine to handle guest communications and payments remotely.
Result
The ability to manage the business remotely with confidence, ensuring guests receive timely communication and a great booking experience.
A Farmer’s Leap into Digital Management
Challenge
John’s transition from traditional farming to managing digital bookings for his holiday properties presented a steep learning curve.
The ‘ah-ha’ moment
The onboarding process with SuperControl, providing clear, patient, and step-by-step guidance, was especially helpful for John, who was new to the digital side of business.
Result
This supportive onboarding experience empowered John to embrace SuperControl, enabling him to efficiently manage his holiday bookings and marking a successful venture into property management.
Book a Discovery Call
Schedule a call with one of our specialist Business Development Consultants and find out how our fully integrated
Property Management System, Channel Manager and industry leading partnerships can help your business thrive.
