Case Study

Hoe Grange Holidays

The Peak District
7 Properties
Be Seen / Communication Made Easy / Increase the Value of Every Booking / Meaningful Data / Owner / Powering Peace of Mind

Owner-operator, family-run business.

 
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About

Located in the scenic heart of the Peak District Hoe Grange Holidays aimed to transition from a simple dairy farm into a holiday spot that blended tradition with the demands of today’s travellers.  This is where SuperControl stepped in as a dependable digital partner. They required a system that upheld authenticity while integrating modern conveniences. SuperControl provided the necessary tools, streamlining bookings with real-time availability and automating guest communications. With SuperControl’s assistance, Hoe Grange has enhanced its operations, allowing them to dedicate more time to connect with guests.

SuperControl Highlights

Booking Source Analysis

Making use of reports to evaluate advertising effectiveness, guiding strategic decisions for attracting direct bookings.

Efficient Housekeeping Management

Automated housekeeping reports enhance communication and preparation, particularly for special requirements like short stays or accessibility needs.

Financial Forecasting

Year-on-year comparison reports provide vital data for financial planning and forecasting, offering peace of mind and strategic insights.

Operational Time Savings

SuperControl frees up significant time from administrative tasks, allowing focus on business strategy, award entries, and personal activities.

Seamless Marketing Integrations

SuperControl’s API with Simpleview and DMOs helps to simplify the advertising process and providing quick access to performance analytics.

Automated Guest Communication

Streamlines guest interaction with timely and informative automated emails, enhancing guest engagement and ensuring a smooth experience from booking to stay.

“SuperControl has transformed our management operations. It’s not just a tool, but a member of our team. It’s been professional, insightful, and timesaving, letting us focus more on our guests. What’s most noteworthy is its professional and insightful approach, effectively becoming a hub for our entire management operation, all bundled into one efficient subscription. Our experience with SuperControl? Familiar, yet every day feels like we’re discovering another feature that amazes us. It’s more than just a software; it’s an investment in smoother, efficient and more profitable operations. And for that, we’re immensely grateful. “

Owners, Hoe Grange holidays

Spotlight

Turning Insights into Action

Challenge

Hoe Grange Holidays needed detailed insights to track the effectiveness of their marketing efforts.

The ‘ah-ha’ moment

Utilising SuperControl’s booking source reports, they could pinpoint which platforms, like social media or referral sites, were driving bookings, allowing them to adjust their advertising tactics. 

Result

This strategic use of data led to more focused and effective advertising, leading to direct bookings and an understanding of guest preferences.

Streamlining Housekeeping for Enhanced Guest Experience

Challenge

Efficiently managing housekeeping details, especially for short stays and guests who have selected accessibility equipment as a booking extra.

The ‘ah-ha’ moment

Implementing SuperControl’s automated housekeeping reports, which provide detailed updates to their team.

Result

The team at Hoe Grange is now always well-informed and prepared for guest arrivals, ensuring a smooth and tailored experience for every stay.

Time Savings for Unique Guest Experiences

Challenge

Finding time for engaging in unique activities with guests while managing a busy holiday accommodation business.

The ‘ah-ha’ moment

Realising the time-saving potential of SuperControl’s features in streamlining day-to-day operational tasks.

Result

SuperControl’s management tools have significantly reduced administrative time, saving 10-20 hours per week. This time saving enabled Felicity to personally lead horse-riding tours, offering guests a memorable experience. The additional time also allowed for focused strategic planning and proactive business development.

Maximising Marketing Reach with Strategic Integrations

Challenge

Expanding Hoe Grange’s marketing reach and efficiently managing their online presence.

The ‘ah-ha’ moment

Harnessing SuperControl’s integration with Destination Management Organisations (DMOs) for swift advertising and performance tracking.

Result

Enhanced online visibility and more effective marketing campaigns, leading to increased bookings and a strong online presence.

Schedule a call with one of our specialist Business Development Consultants and find out how our fully integrated
Property Management System, Channel Manager and industry leading partnerships can help your business thrive.

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