Gallery
About
Holiday Cottages West Coast emerged from a career shift during the COVID-19 pandemic, growing into a holiday cottage management agency in Argyll. The founder, Amanda, with roots in marketing and high-end food sales, put her local knowledge and marketing expertise to good use, carving out a foothold in the local market. Amanda’s specialty lies in managing properties for owners who live elsewhere, offering them on-the-ground support. Opting for SuperControl was a crucial step in her journey, selected for its all-around support and user-friendly nature. It quickly became the central hub for efficiently managing their collection of properties, simplifying the complex task of juggling multiple cottages.
SuperControl Highlights
Auto Emails
Streamlining guest communication with automated booking acknowledgments, balance reminders, and review requests.
Housekeeper Login
Simplifying coordination with cleaners through automatic notifications and individual housekeeper logins for each property.
Channel Manager
Efficiently managing property listings on key platforms like Airbnb and Booking.com, driving a steady stream of bookings and maintaining a strong online presence.
Website Integration
Seamless integration of the booking engine into the agency’s website, enhancing direct booking capabilities.
UpFront Reviews
Gathering verified reviews to build credibility for new properties and increase visibility.
Data Insights
Using SuperControl’s analytics to adapt to market trends and improve booking rates.
“Jumping into the self-catering world with Holiday Cottages West Coast, I found a reassuring partner in SuperControl. For a newcomer to this industry, its intuitive platform and exceptional support have been a real comfort. It handles everything from guest interactions to coordinating cleaners, easing my daily workload. SuperControl is like my silent team, always there in the background, giving me the confidence to focus on expanding my business and providing personalised service to our guests.”
Amanda Anderson
Founder, Holiday Cottages West Coast
Spotlight
Navigating OTA Dynamics and Embracing Channel Diversity
Challenge
Mastering the complexities of OTAs, essential for driving bookings, while recognising the value of direct bookings for a new agency.
The ‘ah-ha’ moment
Utilising the Channel Manager to efficiently manage and harmonise OTA interactions and modestly boosting direct bookings through SuperControl’s website integration.
Result
Established a functional approach where OTA bookings, constituting 85% of total bookings, are simply managed alongside a growing 15% of direct bookings, reflecting a pragmatic balance in the startup phase of the agency’s booking strategy.
Smooth Sailing in Operations and Guest Care
Challenge
Coordinating various aspects of property management, including guest communication and housekeeping.
The ‘ah-ha’ moment
Implementing SuperControl’s automated email system and housekeeper login feature for efficient operation.
Result
Significantly reduced manual effort in communications and cleaning coordination, leading to improved guest service and operational efficiency.
Enhancing Credibility with Guest Reviews
Challenge
Building trust and reputation for newly listed properties that don’t yet have reviews.
The ‘ah-ha’ moment
Adopting UpFront Reviews within SuperControl to gather and showcase guest feedback directly on their website and enhance the credibility of their portfolio.
Result
The implementation of UpFront Reviews significantly boosted the perceived reliability and attractiveness of the cottages, leading to an increase in bookings and establishing a solid foundation of guest trust and satisfaction.
Book a Discovery Call
Schedule a call with one of our specialist Business Development Consultants and find out how our fully integrated
Property Management System, Channel Manager and industry leading partnerships can help your business thrive.
