Gallery
About
Luxury Coastal, founded in March 2019, quickly established itself as a leading name in self-catering holiday rentals. With a growing portfolio of 362 properties, the agency’s rapid success is rooted in the directors’ years of experience in the self-catering industry. They focus on offering premium coastal getaways, combining their skills in marketing, bookings, and customer service with the powerful capabilities of SuperControl. This strategic partnership with SuperControl has enabled Luxury Coastal to streamline operations, save time and increase control in their ever-growing business.
SuperControl Highlights
Comprehensive Booking System
Adoption of SuperControl for its all-in-one booking and channel management system, crucial for both the agency’s rapid growth and scalability.
Automated Communication
Significant reduction in manual workload through automated guest communication for confirmations, reminders, and sharing information with owners.
Broad Market Exposure
Extensive use of channels such as Airbnb, Booking.com, Plum Guide, and Holidu, facilitated by SuperControl’s channel manager.
Boost in Direct Bookings
Approximately 60% of bookings are directly captured through the agency’s website, with support from SuperControl’s integrated booking engine.
Revenue Streams
Implementation of XCover refund protection for guest assurance and additional income.
Housekeeping Management
Making use of SuperControl’s automated housekeeper reports and login feature to efficiently manage property upkeep, simplify coordination, and enhance overall management.
“SuperControl has been a key part of our success. It streamlines and automates almost every aspect of managing our extensive portfolio, from bookings to owner communications. It’s the backbone of our operations, offering control and efficiency, crucial for our fast-paced environment. We can confidently manage our business anytime, anywhere, thanks to SuperControl.”
James Lund
Founding director, luxury coastal
Spotlight
Making Use of Technology for Rapid Agency Growth
Challenge
Scaling up operations while maintaining efficiency in a growing self-catering holiday rental business.
The ‘ah-ha’ moment
Implementing SuperControl for its robust channel management and booking system, supporting both growth and day-to-day operations
Result
Since implementing SuperControl, Luxury Coastal has experienced an impressive average growth of 35% in property numbers since 2020. This success highlights SuperControl’s ability to scale with their expanding business while ensuring operational efficiency.
Streamlining Administrative Tasks with Automation
Challenge
Managing the administrative workload for a large number of properties efficiently.
The ‘ah-ha’ moment
Utilising SuperControl’s automated email and housekeeper report systems to reduce manual tasks.
Result
Significant time savings and improved operational efficiency, allowing the team to focus on strategic aspects of the business.
Expanding Market Reach through Channel Integration
Challenge
Maximising visibility across selected booking platforms for a large portfolio.
The ‘ah-ha’ moment
Using SuperControl’s extensive channel manager to integrate with major platforms such as Airbnb, Booking.com, Holidu and Plum Guide.
Result
A notable increase in bookings and market presence, demonstrating the effectiveness of SuperControl’s channel management capabilities.
Increasing Control of Pricing with SuperControl’s Tools
Challenge
Staying on top of pricing strategies for a vast number of properties.
The ‘ah-ha’ moment
Using SuperControl’s Price Planner and Grid View for flexible and responsive pricing adjustments and gap filling.
Result
Improved control over pricing, leading to better occupancy rates and increased revenue.
Book a Discovery Call
Schedule a call with one of our specialist Business Development Consultants and find out how our fully integrated
Property Management System, Channel Manager and industry leading partnerships can help your business thrive.
