Gallery
About
Weston Park, a luxury estate located in Shifnal, boasts six holiday cottages. Operating as an independent charity since 1986, all commercial activities on the estate contribute to its ongoing preservation. Aiming to increase direct bookings and gain more control over their operations, the team at Weston Park turned to SuperControl. This move has streamlined their processes, saved time, and placed them firmly in control of their destiny in the competitive self-catering market.
SuperControl Highlights
Booking Extras
Successfully implemented to offer on-site pre-prepared meals, Champagne, and more, boosting guest experience and revenue.
Direct Bookings
Immense uptick in direct bookings since integrating SuperControl to the Weston Park website.
SuperScholar Programme
Continuous learning and guided implementation of software features provided by SuperControl throughout the year, enhancing overall business efficiency.
Channel Manager
Using channels like Airbnb and Booking.com as a marketing tool, while focusing on direct customer relationships.
Website Integration
Self-managed integration, creating a straightforward booking process directly on the estate’s website.
Configurability
Flexibility in managing various aspects of the estate, including accommodation linked to event bookings.
“Since joining SuperControl last year, our experience has been fantastic. The onboarding process was incredibly supportive, and the subsequent SuperScholar sessions have been enlightening. SuperControl has not only streamlined our processes but also provided us with the tools to increase direct bookings and enhance our guest experience. It’s been a great journey, and we’re excited about the potential for even more growth and efficiency.”
Andrea Webster
Head of Marketing, weston park
Spotlight
Charting a New Course in Booking Independence
Challenge
Breaking away from reliance on an agent, Weston Park aimed to establish more control over its booking process, seeking to increase earnings and deepen connections with their guests.
The ‘ah-ha’ moment
They chose SuperControl for its robust booking engine and website integration, coupled with a strategic push in marketing efforts, including successful pay-per-click campaigns and a refreshed website.
Result
Impressively, the shift resulted in 60% of bookings coming directly through Weston Park, surpassing expectations for such a rapid change. This significant leap in direct bookings not only boosted revenue but also allowed for more personal engagement with guests, marking a new era of autonomy for the estate.
Maintaining Control with Streamlined Booking Extras
Challenge
Enhancing guest stays at Weston Park with convenient and estate experiences, like on-site ready prepared meals, while ensuring the process is seamless for both guests and staff.
The ‘ah-ha’ moment
Adopting SuperControl’s Booking Extras feature to streamline the addition and presentation of these offerings within the booking process, giving Weston Park more control over how and when they’re positioned to guests.
Result
The team at Weston Park now finds managing these extras significantly easier. With the ability to instantly update offerings in the system, they’ve eliminated the need for time-consuming email exchanges, streamlining the process and saving valuable time.
Advancing Team Expertise with SuperScholar
Challenge
Keeping up with the evolving features of a comprehensive system like SuperControl and ensuring the team can use it to its full potential.
The ‘ah-ha’ moment
Engaging with SuperControl’s SuperScholar programme, which offers ongoing education and support, helping the team stay updated and skilled in using various aspects of the system.
Result
The team at Weston Park has become more adept in using SuperControl, benefitting from continuous learning. This has led to more efficient use of the system, ensuring they can make the most of its features for the estate’s benefit.
Streamlining Operations with Configurable Solutions
Challenge
Managing the versatile estate setup at Weston Park, including a stately home used for exclusive events and a Victorian wing that functions both as a self-catering apartment and part of the main house.
The ‘ah-ha’ moment
Using SuperControl’s flexible system to efficiently manage different property configurations. This includes instantly blocking out dates for events, avoiding the need for back-and-forth communications with agents.
Result
This simplified the team’s internal processes, resulting in easier management of the estate’s diverse accommodation and event spaces. This adaptability provided by SuperControl has enhanced overall business efficiency.
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