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Our Story

Decades of drive, dreams, and dedication.

The spirit of SuperControl? Authentic self-catering experience. Explore how our founders’ real-world insights shaped an industry-leading solution.

From Grassroots to Industry Ally

Determined to resonate with and address every self-caterer’s challenge.

SuperControl began with a simple idea in 2007. Robert and Melinda Kennedy, owners of Orroland Holiday Cottages, knew firsthand the ups and downs of the self-catering business. They grappled with wasted time and felt they were missing out on revenue. Instead of just wishing things were different, they decided to create a solution. 

Beyond Software: Your Trusted Partner

Your expertise, our speciality, together remarkable.

SuperControl isn’t just another property management system. We’re by your side on this journey. As a self-catering expert, you shine in your domain, while we excel in ours. Together, we make a remarkable combination. With robust management tools and enduring support, we champion the mantra: work smarter, not harder.

Browse our software’s capabilities and find out how we enhance your self-catering experience.

What Sets Us Apart: Our People

Where we’ve been, where we’re headed, and how we ensure you’re thriving along the way.

Strengthening Our Core: Trade Associations

Shaping tomorrow’s self-catering industry hand in hand.

Just as we’ve grown and evolved in the self-catering sector, so have our partnerships. We’ve joined forces with industry specialists, influencers, and lobbyists, not just to keep pace with change, but to drive it. 

Our journey with these partners is a testament to our commitment to not only adapt to the evolving landscape but also shape it for your benefit. 

Our Guiding Principles

As one tribe, we learn, care and deliver together. We foster a thriving workplace community, where people feel connected and valued, supported to achieve their goals, and empowered to make a positive impact.  

 We Learn

At SuperControl, learning is embedded in our culture. It’s how we progress, innovate, and improve the experiences of our clients, partners and team. We listen to each other and experiment with new ideas to continually evolve and grow.

We Care

We’re compassionate and empathetic partners who help our clients, colleagues and collaborators achieve their goals. We design solutions and provide support with their best interests at heart, always.

We Deliver

We keep our promises to our self-catering community and each other by delivering meaningful solutions that go beyond the day-to-day. We’re partner-focused at every turn, and we demonstrate the value of our approach by assessing the bigger picture.

 

Voices from the Journey

"Integrating Beyond's dynamic pricing system has been a positive change for our company. It took some time to get used to, but now we have more control, better occupancy rates, and improved revenue. The pricing process is much more manageable, and we feel more confident in our approach."
Orion Holidays
Orion Holidays
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"SuperControl has been a key part of our success. It streamlines and automates almost every aspect of managing our extensive portfolio, from bookings to owner communications. It's the backbone of our operations, offering control and efficiency, crucial for our fast-paced environment. We can confidently manage our business anytime, anywhere, thanks to SuperControl."
Luxury Coastal
James Lund
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"Since integrating with SuperControl, I've seen a significant rise in bookings, which has been fantastic. It's given me the freedom to effectively manage my properties remotely, knowing that the guest side of things is taken care of."
Harnham Estate
John Charlton
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"The intuitive nature of the platform has simplified complex processes, allowing us to focus on strategic growth and guest experiences. Most notably, SuperControl’s solutions have significantly boosted our occupancy rates. It has become more than just a software solution; it's a vital partner in our operational success and continued growth."
Aiglon Morzine
Steve Warner
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"SuperControl is not just a tool, but a member of our team. It's been professional, insightful, and timesaving, letting us focus more on our guests. What's most noteworthy is its professional and insightful approach, effectively becoming a hub for our entire management operation, all bundled into one efficient subscription."
Hoe Grange Holidays
David and Felicity Brown
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"Since joining SuperControl last year, our experience has been fantastic. It not only streamlined our processes but also provided us with the tools to increase direct bookings and enhance our guest experience. It's been a great journey, and we're excited about the potential for even more growth and efficiency."
Weston Park
Andrea Webster
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"The short-term rental market in the past year has been tough, but the Agency Marketplace provided the perfect opportunity to grow my business and has quickly become a tool for connection. I received enquiries almost immediately, not just from individual property owners but also from other agencies needing support with shoulder season bookings."
Pack Holidays
Pack Holidays
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"As experts in the UK market, SuperControl has continually supported ASSC to champion the needs of our sector. Designed by self-caterers for self-caterers, SuperControl provides a truly unique software solution. With bags of built-in flexibility and management tools on offer, it enables you to analyse, optimise, manage and grow your business."
Fiona Campbell
Chief Executive, ASSC
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"As Technical Director, having all our key insights in one easy-to-use dashboard is absolute gold dust. Now, during our Monday meetings, I can put the Key Data dashboard up on the big screen, and the whole team can instantly understand the data. It’s simplified the way we work together, making it easier to absorb insights, support decisions, and collaborate effectively."
Anglesey Holiday Lettings
Anglesey Holiday Lettings
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"SuperControl has been a trusted partner of ISCF for more than ten years. They share our passion for the self-catering industry, and as the experts in the UK and Ireland, SuperControl has continually supported ISCF to champion the needs of our sector. "
Maire nu Mhurchu
CEO, ISCF
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" The integration between SuperControl and HolidayRentPayment makes processing and tracing transactions effortless with built-in reporting. Overall, HolidayRentPayment is simplistic, cost-effective and gives us control."
Mike Turpin
Luxury Coastal
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"SuperControl has been a trusted partner of Glamping Hideaways from the start. They share our passion for the self-catering industry, and as the experts in the UK, SuperControl has continually supported Glamping Hideaways to champion the needs of our owners. If you use SuperControl too, we can live-sync availability and prices between us with no effort from you. Complete reliability for you, your guests and us."
Ana Marques
Manager, Glamping Hideaways
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"Jumping into the self-catering world with Holiday Cottages West Coast, I found a reassuring partner in SuperControl. For a newcomer to this industry, its intuitive platform and exceptional support have been a real comfort. "
Holiday Cottages West Coast
Amanda Anderson
View Case Study
 

Schedule a call with one of our specialist Business Development Consultants and find out how our fully integrated
Property Management System, Channel Manager and industry leading partnerships can help your business thrive.

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