Shaping Our Shared Story: The Importance of Storytelling
On 18th March, the ASSC Regional Gathering will take place in the South of Scotland, bringing operators together from across the region (and beyond) for an afternoon of insight, clarity and connection ahead of the busy season. You can view the full agenda, here.
Hear directly from Fiona Campbell MBE
Fiona Campbell, Chief Executive of the ASSC, will open the event with a State of the Nation update, covering Non-Domestic Rates and Rateable Values, the Visitor Levy, Short-Term Let Planning and Licensing, and the key developments affecting your business right now.
If you want clear, up-to-date insight on the landscape you’re operating in, this is the room to be in.
Be in the room with your peers
This Gathering is about more than updates. It’s about coming together with like-minded operators who understand the realities of running a self-catering business.
- Dedicated time with fellow self-caterers
- A fabulous range of exhibitors tailored specifically to self-catering
- Direct access to the ASSC team and industry experts
On the programme:
Shaping Our Shared Story: A dynamic panel bringing together a national visitor attraction, a local operator and leading marketing professionals to explore how we move beyond basic promotion towards authentic storytelling rooted in real visitor insight, sustainability and community impact. You’ll leave with practical takeaways to strengthen your own marketing.
Beyond the Stars: Managing Director, Daniel Sacerdoti, on turning guest sentiment into meaningful, actionable commercial insight.
A Collective Vision Political: Regional and sector leadership in discussion on partnership and practical alignment for tourism in the South of Scotland.
Regional Gatherings travel across Scotland and we’re genuinely excited to bring this one to Dumfries.
If you run a self-catering business, don’t miss the chance to connect, stay informed and head into the season prepared.
If you are not a member of the ASSC, please reserve your ticket here.
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