Latest News

Do you know where your bookings come from?

5th February 2016
Home | Latest News | Do you know where your bookings come from?
 

Booking sources are a great tool you can make use of
in SuperControl to keep track of where your bookings
come from.Booking_sources

To set up Booking sources in your account, go to Bookings > Booking sources.

If you make your sources a compulsory field on your website, guests will have to tell you how they found you on the booking form. See right, for example:

Benefits of booking sources

Setting up booking sources means you can find out where your bookings are coming from, so you can analyse your marketing spend to make sure you are getting best value for money.

Whenever you get a booking, it will tell you where it came from at the top of the booking screen.

Once you’ve set up your Booking sources, if you’re a PLUS or AGENCY customer, you can go to Bookings > Search bookings then filter by Source to get an idea of how your sources are performing. And, to compare the effectiveness of your sources, go to Statistics > Customer booking sources.

Tips for success

There are certain things you can do to ensure you get the correct information from your guests as regards Booking sources.

1. Be specific

Properly tracking conversions is hard work, but important. And the key to using Booking sources successfully is to not have any totally generic sources. This forces the guest to think. For example, a source like “Google search” is not always useful. Consider this example, which is a live booking placed with one of our customers:

Booking_sources2

If you look at the top of the image, you can see this booking has been clearly tracked to Premier Cottages, but the guest has selected “Google search” as the booking source (bottom of the screen). If SuperControl was unable to track bookings with Premier Cottages, this customer might have assumed that they were getting no bookings from this channel. As they’ll be paying for membership of Premier Cottages, they could have assumed it wasn’t good value for money and decided to market elsewhere.

We wouldn’t suggest removing “Google search” from your list of Booking sources, but make sure you list all your possible sources, so that guests hopefully select the correct one. Many guests will begin their search on Google, which is why they often select it as the source. However, you can easily pinpoint the exact source of each booking in your follow-up call to them.

2. Follow up

As soon as you get a booking, I’m sure most of you probably call your guests to thank them and find out a bit more information from them. This is the perfect time to find out what they were searching for and how they found you, so make sure you ask them.

If you have any questions about any of the above, please send us an email.


You can find detailed instructions for setting up your Booking sources here.

Similar Articles

View all
Knowledge base / Reporting and analysis

Self-catering business reports

Knowledge base / Reporting and analysis

Bookings analysis and guest demographics

Knowledge base / Reporting and analysis

Reports, forecasts and reconciliations

Knowledge base / Reporting and analysis

Tracking your booking sources

Knowledge base / Reporting and analysis

Get the most out of our updated Arrivals & Departures report

Knowledge base / Reporting and analysis

Track business and property performance

Self-Catering Resources / Work Smart

Self-catering dictionary

Guest management / Knowledge base

Automatically encourage repeat bookings with SuperControl

Market intelligence / Self-Catering Resources

Self-catering analysis: 2016 in review

Admin / Booking engine / Knowledge base

Indulge your self-catering guests and earn some commission

Admin / Booking engine / Knowledge base

Create a sanctuary for your guests

Admin / Booking engine / Knowledge base

How to process a booking placed on your website

Getting started / Knowledge base

SuperControl for owners

Booking engine / Knowledge base / Properties

How to add Search variables to your properties

Guest management / Knowledge base

How to set up Automated Mail

Booking engine / Features / Knowledge base

Data security and protection

Booking engine / Features / Knowledge base

Self-catering marketing tools

Booking engine / Features / Knowledge base

Flexible booking options

Knowledge base

Booking is a 3 step process

Channel manager / Knowledge base

Remove the risk of double bookings

Booking engine / Knowledge base / Pricing

Flexible pricing, start dates and extras

Channel manager / Knowledge base

Channel manager: Update availability, pricing and content

Channel manager / Knowledge base

We link with all major booking websites

Getting started / Knowledge base

Getting started with SuperControl

Channel manager / Knowledge base

Follow this tip to boost your Booking.com conversions

Booking engine / Knowledge base

Save time with our updated short break settings

Guest management / Knowledge base

Improvements to Automated emails

Booking engine / Knowledge base / Properties

Picture quality: how does it affect your listing rank?

Booking engine / Knowledge base / Properties

Tip #1: could our cross-updating service boost your self-catering bookings?

Market intelligence / Self-Catering Resources

Industry analysis: 2015 in review

Booking engine / Enquiries / Knowledge base

Handling enquiries

Guest management / Knowledge base

How to look up your previous guests

Booking engine / Knowledge base / Pricing

Using price seasons to manage your pricing

Booking engine / Bookings / Knowledge base

How to remove a property from a booking and how to cancel a booking

Booking engine / Bookings / Knowledge base

Find a booking quickly using Quick search

Booking engine / Enquiries / Knowledge base

Make the most of custom fields on your booking and enquiry forms

Channel manager / Knowledge base

Automatic enquiries from HomeAway

Admin / Booking engine / Knowledge base

Do you need a helping hand with your admin?

Admin / Booking engine / Knowledge base

Make the most of our Grid view function

Booking engine / Knowledge base / Pricing

Get next year's prices online

Booking engine / Enquiries / Knowledge base

Make the most of our Enquiries function

Guest management / Knowledge base

Add a "Book now" call-to-action button to your Facebook page

Booking engine / Enquiries / Knowledge base

How to add multiple pictures to a quote

Booking engine / Bookings / Knowledge base

How to add multiple properties to one booking

Booking engine / Guest management / Knowledge base

How to set a reminder about a booking

Admin / Booking engine / Knowledge base

How to set custom questions on your enquiry & booking forms

Guest management / Knowledge base

3 Ways SuperControl helps improve guest satisfaction

Guest management / Knowledge base

How to get started with UpFront Reviews

Booking engine / Enquiries / Knowledge base

Three ways to increase your enquiry conversion

Knowledge base

Do you take bookings through your Facebook page?

Guest management / Knowledge base

How to filter your customer database to send mailings

Booking engine / Knowledge base / Pricing

Making tactical pricing work for you: Vouchers

Booking engine / Knowledge base / Pricing

Making tactical pricing work for you: Special offers

Booking engine / Knowledge base / Pricing

Making tactical pricing work for you: Discounts

Booking engine / Knowledge base / Payments

Payment processing with no monthly fees, no PCI charges and no merchant account

 

Schedule a call with one of our specialist Business Development Consultants and find out how our fully integrated
Property Management System, Channel Manager and industry leading partnerships can help your business thrive.

This website uses cookies
This site uses cookies to enhance your browsing experience. We use necessary cookies to make sure that our website works. We’d also like to set analytics cookies that help us make improvements by measuring how you use the site. By clicking “Allow All”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts.
These cookies are required for basic functionalities such as accessing secure areas of the website, remembering previous actions and facilitating the proper display of the website. Necessary cookies are often exempt from requiring user consent as they do not collect personal data and are crucial for the website to perform its core functions.
A “preferences” cookie is used to remember user preferences and settings on a website. These cookies enhance the user experience by allowing the website to remember choices such as language preferences, font size, layout customization, and other similar settings. Preference cookies are not strictly necessary for the basic functioning of the website but contribute to a more personalised and convenient browsing experience for users.
A “statistics” cookie typically refers to cookies that are used to collect anonymous data about how visitors interact with a website. These cookies help website owners understand how users navigate their site, which pages are most frequently visited, how long users spend on each page, and similar metrics. The data collected by statistics cookies is aggregated and anonymized, meaning it does not contain personally identifiable information (PII).
Marketing cookies are used to track user behaviour across websites, allowing advertisers to deliver targeted advertisements based on the user’s interests and preferences. These cookies collect data such as browsing history and interactions with ads to create user profiles. While essential for effective online advertising, obtaining user consent is crucial to comply with privacy regulations.