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Unlocking the Power of Direct Bookings with SuperControl: Tips and Strategies for Success

23rd March 2023
Home | Latest News | Unlocking the Power of Direct Bookings with SuperControl: Tips and Strategies for Success
 

Are you ready to take control of your bookings and increase revenue? Of course you are! Take charge of your business and unlock its full potential with SuperControl. We’re here to provide you with expert tips and strategies to help you increase direct bookings and boost your bottom line. 

Bookings Gone Viral  

Social media is not just for sharing memes and cute cat videos. It’s a powerful tool to promote your self-catering property and encourage direct bookings. By leveraging platforms like Facebook and Instagram, you can reach a wider audience and promote your property with ease.  

One effective strategy is to share your availability and pricing on your social media pages, giving potential guests the information they need to book directly with you. You can also use social media to run engaging promotions or contests, incentivising your followers to book directly instead of going through a third-party platform.  

With the right approach, social media can be a powerful tool to help you take your bookings to the next level.  

Emails That Book ‘Em  

If you’re looking for a way to engage with your guests and drive more direct bookings, email marketing is an incredibly powerful tool. With SuperControl’s automated email and SMS functionality, you can create a sequence of personalised messages that target guests at different stages of the guest lifecycle.  

Let’s say you want to make a great first impression on your guests and encourage them to book directly with you. One effective strategy is to set up a welcome email that introduces your property and highlights its unique features. 

Email marketing also allows you to stay in touch with previous guests, building loyalty and encouraging repeat bookings. You can send targeted emails to guests who have stayed with you before, offering them a special loyalty discount for their next direct booking. This helps to build a relationship with your guests and increase the chances that they’ll book directly with you in the future. 

In short, email marketing is an essential tool to drive direct bookings, helping you to engage with guests and build loyalty. With SuperControl’s automated email and SMS functionality, it’s easier than ever to create effective email marketing campaigns that will ensure your guests are inspired and informed.  

Booking Made Breezy  

Don’t let the booking process stress out your guests. With SuperControl’s booking engine and website integration, you can make booking a breeze. Your guests can easily check availability, view pricing, and make a direct booking all in one place.  

Having a user-friendly and easy-to-navigate website is crucial in driving direct bookings. Your website is often the first impression that potential guests have of your property, and it can either encourage them to book directly or send them searching for alternatives. 

A well-designed website should be visually appealing, easy to navigate, and provide guests with all the information they need to make an informed decision. This includes clear and concise descriptions of your property, high-quality photos and videos, and detailed information on pricing and availability. 

By investing in a user-friendly website, you can create a seamless and enjoyable experience for your guests, encouraging them to book directly with you and build a long-term relationship with your business. 

Reviews That Rock  

Reviews are an essential factor in the decision-making process of potential guests, as they provide valuable insight into the quality and experience of your self-catering property. By encouraging your guests to leave reviews on your website and social media platforms, you can build trust and credibility with potential guests, making it more likely that they will book directly with you. 

However, it’s not just about having reviews – quality and quantity matter. Guests are more likely to book with you if they see a high volume of positive reviews that highlight the unique and appealing aspects of your property. 

One effective way to gather reviews is by using SuperControl’s UpFront Reviews feature. This allows you to automatically send a review request to guests after their stay, prompting them to leave feedback on their experience. This streamlines the review gathering process, making it easier for you to collect valuable feedback.  

Keep it Personal  

In the competitive world of self-catering, offering personalised experiences can be a game-changer. Guests appreciate when hosts go above and beyond to make their stay memorable and enjoyable, and this can significantly impact their decision to book directly with you in the future. 

With SuperControl, you can easily collect guest information, such as their preferences and special occasions, and use it to create custom experiences that will delight and surprise them. For instance, you could offer a welcome basket filled with their favourite snacks or a pamper package to mark a special occasion such as an anniversary. Better yet, you can keep note of these occasions with SuperControl and build momentum by remarketing your properties to these guests on the run up to their future celebrations. These personal touches show guests that you care about their experience and are willing to go the extra mile to make their stay unforgettable. 

Personalised experiences not only create positive memories for your guests, but they also help you stand out in a crowded market.  

Intrigued and would like to find out more about how SuperControl can help your self-catering business drive direct bookings? Book a discovery call today.   

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