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About
Orion Holidays, located in The Cotswolds, is an independent, family-run holiday home lettings business with over 60 properties. To keep up with the evolving market and optimise revenue, they integrated Beyond’s dynamic pricing system through SuperControl. This move was aimed at overcoming the challenges of traditional annual pricing and enhancing their competitive edge.
Highlights
Dynamic Pricing Integration
Simplicity of the integration with Beyond through SuperControl has allowed for easy adjustments and fine-tuning of settings.
Seasonal Minimums and Pricing Adjustments
Retained control by setting seasonal minimums and maximums, ensuring accurate and improved management of pricing.
Owner Relations
Reduced the need to negotiate discounts with property owners, providing a more straightforward and transparent pricing model.
Market Competitiveness
Boosted occupancy rates during off-peak periods and maintained competitiveness in the market despite industry challenges.
Responsive Support Team
Benefitted from Beyond’s responsive and helpful team, always available to explain features and provide support.
Increased Revenue
Achieved a 9% increase in revenue and 2% higher daily rates compared to year-to-date performance from January 2023.
“Integrating Beyond’s dynamic pricing system has been a positive change for our company. It took some time to get used to, but now we have more control, better occupancy rates, and improved revenue. The pricing process is much more manageable, and we feel more confident in our approach.”
Mark Thomas
owner and managing director, orion holidays
Spotlight
Boosting Profits with Pricing Precision
Challenge
Orion Holidays wanted to break away from reliance on traditional pricing methods and gain more accuracy over the pricing process.
The ‘ah-ha’ moment
Frustration with the imprecise nature of annual pricing led Orion Holidays to explore dynamic pricing solutions. The decision to integrate Beyond’s dynamic pricing was driven by the need for a more accurate and responsive pricing model.
Result
The integration with Beyond provided the necessary tools to adjust prices dynamically based on market conditions, leading to 9% increase in revenue and 2% higher daily rates compared to year-to-date performance from 2023.
Achieving Precision and Control in Pricing
Challenge
Managing seasonal pricing manually was a cumbersome and imprecise task, often resulting in prices that did not reflect market conditions accurately.
The ‘ah-ha’ moment
Beyond’s dynamic pricing system offered a solution by automating seasonal pricing adjustments while allowing Orion Holidays to retain control by setting minimums and maximums, ensuring prices aligned with demand and market trends.
Result
With the implementation of seasonal minimums and continuous monitoring, Orion Holidays achieved improved pricing accuracy and retained control over their pricing strategy.
Owner Relations and Revenue Management
Challenge
Negotiating discounts during shoulder months with property owners was a time-consuming and often contentious process, impacting overall efficiency.
The ‘ah-ha’ moment
The dynamic pricing system eliminated the need for constant discount negotiations by providing a transparent and automated pricing model.
Result
The new pricing model facilitated better communication with property owners, as the automated system set clear and justifiable prices. This transparency led to improved relations with owners and more consistent revenue management, ultimately benefiting both Orion Holidays and its property owners.
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