Most holiday let owners focus on getting more bookings, but what if you could make each booking more profitable? 

It’s not just about charging higher rates. Smart pricing, well-timed upsells, and great communication can all help you increase short-term rental revenue without needing to fill every night of the year. 

Here’s how to make every stay work harder for your business. 

1. Use Dynamic Pricing to Charge the Best Rate 

Pricing isn’t set in stone. If your rates don’t adjust based on demand, you could be undercharging in peak periods and pricing too high when demand is low. 

That’s where dynamic pricing comes in. Instead of manually tweaking your rates, dynamic pricing tools, like Beyond, automatically adjust your prices based on: 

• Local demand and competitor pricing 

• Peak, off-peak, and shoulder seasons 

• Events, holidays, and last-minute availability 

The result? You charge more when guests are willing to pay it, and you stay competitive when demand dips. That means higher occupancy and more revenue, without the guesswork. 

Tip: If you’ve been using the same pricing for months (or even years), it’s time to review it. A dynamic approach could instantly boost your earnings. 

2. Offer Upsells That Guests Actually Want 

Most guests are happy to pay a little extra for added convenience or a special experience, but only if you offer it at the right time. 

What can you upsell? 

• Early check-in / late check-out. A simple way to increase revenue without extra effort. 

• Welcome hampers. Local produce, goodies, or a breakfast basket add a premium feel. 

• Pet-friendly add-ons. If you allow pets, offer a dog bed, treats, or a walking guide. 

• Experiences. Partner with local businesses to offer guided tours, spa packages, or activity days. 

When should you offer upsells? 

• At booking. Add optional extras to your checkout page so guests can book them upfront. 

• Before arrival.  A well-timed email a week before check-in can encourage last-minute upgrades. 

• During the stay.  If you have a digital guest area, promote add-ons that enhance their experience. 

Tip: SuperControl users can automate upsell offers through email triggers and MyStayPlanner, meaning extra revenue without extra admin. 

3. Build Anticipation to Encourage Extra Spending 

Most holiday let owners only communicate with guests when confirming a booking and sending check-in details. But building excitement before they arrive can make guests more likely to purchase add-ons, book a future stay, or leave a glowing review. 

Here’s how to do it: 

• Send a personalised pre-arrival email. Share local tips, special offers, or remind them of available upgrades. 

• Highlight exclusive experiences. If guests feel they might miss out, they’re more likely to book an add-on. 

• Use countdown emails. A simple “one week to go” email with weather updates or recommendations builds anticipation. 

Great communication keeps guests engaged, encourages them to spend more, and helps ensure they have the best experience possible, so they come back again. 

Tip: SuperControl automates guest messaging, so you can set up pre-arrival emails once and let them run in the background. 

Increase Your Revenue Without More Work 

More bookings aren’t the only way to increase short-term rental revenue. By using dynamic pricing, well-timed upsells, and great communication, you can make every booking more valuable, without extra effort. 

Want to refine your pricing strategy? Download The Perfect Pricing Formula for Short-Term Rentals to learn how to stay in control your rates and increase earnings.