Boost bookings
Self-Catering Resources, Work Smart
Tips to help you improve your website’s ranking
16th February 2015Your website is your main marketing tool but how do you make it stand out from the crowd? Without getting too technical, we’ve come up…
Booking behaviour, Self-Catering Resources
The bottom line on bookings
26th November 2014At the time of writing, the total bookings taken through SuperControl this year had just smashed the £300m barrier. Well done folks! This is already way ahead of last year’s…
Booking behaviour, Self-Catering Resources
Top holiday search terms: ‘Pet-friendly’ and ‘Dog-friendly’
17th November 2014You’ve heard of staycations, babymoons and set-jetting; the latest buzzword we’ve heard bandied around the UK holiday sector is petcations. More and more pet owners are looking to take their…
Self-Catering Resources, Work Smart
5 Reasons to send an e-newsletter
24th October 2014Do you send out e-newsletters? An e-newsletter is preferred over a print option because there are no printing or postage costs, it is easy and straightforward to do (e.g. you…
Booking behaviour, Market intelligence, Self-Catering Resources
How are your term-time bookings measuring up?
14th October 2014How has the UK ban on taking children out of school to go on holiday during term-time affected your bookings? It is now over a year since the law¹ was…
Booking behaviour, Self-Catering Resources
Making last minute bookings work for you
3rd June 2014This is a guest post by Emily Franklin, Managing Director at LateLettings.com.How frustrating when you have a gap in your calendar! The average year for most of us is 24…
Self-Catering Resources, Work Smart
Our guide to getting the most out of local searches
15th May 2014With search engines now using more and more data to fine tune their results, a local focus can help bring your website to the forefront and rank above your competitors.…
Booking behaviour, Self-Catering Resources
Not taking bookings online? Here’s what you could be missing (in £££s)
31st March 2014The results of a recent survey* of guests who booked accommodation online through SuperControl booking pages gives us a very interesting insight. When asked if they would have made an…
Self-Catering Resources, Work Smart
Six steps to securing repeat bookings
14th January 2014We saw in Where Do Your Bookings Come From? that “repeat bookings” are one of the SuperControl’s top booking sources. There are no smoke and mirrors involved, with the help…
Self-Catering Resources, Work Smart
Five reasons why verified reviews are great
17th December 2013So far in our reviews series we have shared some top tips about how to get positive reviews, how to respond to negative ones, whether you should reply to all…
Self-Catering Resources, Work Smart
When and how to ask for reviews
8th November 2013Once you have a listing on the reviews website of your choice, and you have a plan in place about how to manage your responses, it’s time to build the…
Self-Catering Resources, Work Smart
Should you reply to all reviews?
29th October 2013With articles about people power and review sites dominating the travel media, we continue our series of review blogs by looking at the arguments for and against replying to all…
Self-Catering Resources, Work Smart
The gorgeous guide to getting noticed
5th September 20131. Know your target market This simple concept is absolutely key and should be the first thing you focus on before deciding to install a hot-tub or a state of…
