Give guests what they want
Self-Catering Resources, Work Smart
Can’t keep up? Four simple ways to stay social
19th February 2014There are never enough hours in the day. When you’re busy planning your marketing activities and pricing strategy for the year ahead, being active on…
Self-Catering Resources, Work Smart
The art of getting positive reviews
26th September 2013Taking the leap and deciding to list your self-catering accommodation on a review site is a great marketing manoeuvre, explored further in Why we should all be revelling in reviews.…
Self-Catering Resources, Work Smart
Why we should be revelling in reviews
28th August 2013Customer reviews can become one of the best and most effective marketing tools you have. Making the decision to invite and encourage guests to review your property is the first…
Self-Catering Resources, Work Smart
Is there a best time to send a marketing email?
19th August 2013As the owner / manager of self-catering accommodation aiming for maximum occupancy of your properties, you have probably asked yourself this question on occasion. Having spent valuable time deciding what…
Market intelligence, Self-Catering Resources
Your website: what holiday makers are really looking for?
27th March 2013This is an article by guest blogger Paula Ross, Managing Director of HolidayCottageCompare.com, one of the marketing websites SuperControl integrates with. Research conducted by www.HolidayCottageCompare.com in 2011 showed that the…
Self-Catering Resources, Work Smart
Top five offers and added value ideas
19th June 2012With the culture of discount deals, coupons and special offers, sometimes it can be difficult to find a unique angle or offer something special without hacking great chunks out of…
