Self-Catering Resources
Booking behaviour, Self-Catering Resources
Not taking bookings online? Here’s what you could be missing (in £££s)
31st March 2014The results of a recent survey* of guests who booked accommodation online through SuperControl booking pages gives us a very interesting insight. When asked if…
Self-Catering Resources, Work Smart
Can your guests pay online? Five reasons to give them that choice
28th March 2014Did you know that one of the highest ranking reasons that people make online purchases is convenience*? They want to buy at a time that suits them, so it’s important…
Self-Catering Resources, Work Smart
Can’t keep up? Four simple ways to stay social
19th February 2014There are never enough hours in the day. When you’re busy planning your marketing activities and pricing strategy for the year ahead, being active on social media can seem the…
Self-Catering Resources, Work Smart
Six steps to securing repeat bookings
14th January 2014We saw in Where Do Your Bookings Come From? that “repeat bookings” are one of the SuperControl’s top booking sources. There are no smoke and mirrors involved, with the help…
Self-Catering Resources, Work Smart
Five reasons why verified reviews are great
17th December 2013So far in our reviews series we have shared some top tips about how to get positive reviews, how to respond to negative ones, whether you should reply to all…
Self-Catering Resources, Work Smart
When and how to ask for reviews
8th November 2013Once you have a listing on the reviews website of your choice, and you have a plan in place about how to manage your responses, it’s time to build the…
Self-Catering Resources, Work Smart
Should you reply to all reviews?
29th October 2013With articles about people power and review sites dominating the travel media, we continue our series of review blogs by looking at the arguments for and against replying to all…
Self-Catering Resources, Work Smart
How to respond to negative reviews
15th October 2013When you list your property on a reviews site, there is a chance that you may receive a negative review. However receiving occasional negative reviews actually provides you with great opportunity…
Self-Catering Resources, Work Smart
The art of getting positive reviews
26th September 2013Taking the leap and deciding to list your self-catering accommodation on a review site is a great marketing manoeuvre, explored further in Why we should all be revelling in reviews.…
Self-Catering Resources, Work Smart
The gorgeous guide to getting noticed
5th September 20131. Know your target market This simple concept is absolutely key and should be the first thing you focus on before deciding to install a hot-tub or a state of…
Self-Catering Resources, Work Smart
Why we should be revelling in reviews
28th August 2013Customer reviews can become one of the best and most effective marketing tools you have. Making the decision to invite and encourage guests to review your property is the first…
Self-Catering Resources, Work Smart
Is there a best time to send a marketing email?
19th August 2013As the owner / manager of self-catering accommodation aiming for maximum occupancy of your properties, you have probably asked yourself this question on occasion. Having spent valuable time deciding what…
Self-Catering Resources, Work Smart
The travel buying cycle. Stage #5: Sharing
5th August 2013The final of the 5 stages of travel is Sharing, which is very closely linked to Experiencing. In addition to sending postcards and texts to loved ones, people are increasingly posting…
