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Stories and Strategies for Successful Hosting
Explore practical insights and expert advice from SuperControl and industry leaders. Learn from real-life success stories in self-catering, with tips and strategies that truly work.
Self-Catering Resources, Work Smart
The art of getting positive reviews
26th September 2013Taking the leap and deciding to list your self-catering accommodation on a review site is a great marketing manoeuvre, explored further in Why we should…
Self-Catering Resources, Work Smart
The gorgeous guide to getting noticed
5th September 20131. Know your target market This simple concept is absolutely key and should be the first thing you focus on before deciding to install a hot-tub or a state of…
Self-Catering Resources, Work Smart
Why we should be revelling in reviews
28th August 2013Customer reviews can become one of the best and most effective marketing tools you have. Making the decision to invite and encourage guests to review your property is the first…
Self-Catering Resources, Work Smart
Is there a best time to send a marketing email?
19th August 2013As the owner / manager of self-catering accommodation aiming for maximum occupancy of your properties, you have probably asked yourself this question on occasion. Having spent valuable time deciding what…
Self-Catering Resources, Work Smart
The travel buying cycle. Stage #5: Sharing
5th August 2013The final of the 5 stages of travel is Sharing, which is very closely linked to Experiencing. In addition to sending postcards and texts to loved ones, people are increasingly posting…
Self-Catering Resources, Work Smart
The travel buying cycle. Stage #4: Experiencing
17th July 2013Stage #4: EXPERIENCING Number 4 in the 5 stages of travel has the biggest influence on all of the other stages. If your guests have a fantastic experience during their…
Self-Catering Resources
Get online bookings on VisitScotland.com with SuperControl
10th July 2013If you are a self-caterer in Scotland, you can get a FREE listing on VisitScotland.com (you don’t even have to be Quality Assured); and if you use SuperControl you will…
Market intelligence, Self-Catering Resources
It’s the generation game!
26th June 2013In recent years we have seen a fair bit of media coverage about the increase of the ‘Greycation’, or as some people unflatteringly call it, ‘Gramping’. Research by Age UK…
Self-Catering Resources, Work Smart
The travel buying cycle. Stage #3: Booking
10th June 2013So far in our blog series ‘The Travel Buying Cycle’, we have looked at Stages #1 and #2 (Dreaming and Planning); now it’s time to get down to the nitty…
Self-Catering Resources, Work Smart
The travel buying cycle. Stage #2: Planning
17th May 2013Stage #2: PLANNING According to Google the average traveller visits over 20 different travel websites before they commit to making a booking. In Stage #2: Planning, we look at five…
Self-Catering Resources, Work Smart
10 Simple Steps to Safeguard your Business Online
7th May 2013Recent media coverage highlighting the risks of booking holiday accommodation online has prompted us all to consider how we can better protect our businesses and our clients from hackers and…
Self-Catering Resources, Work Smart
The Travel Buying Cycle. Stage #1: Dreaming
19th April 2013How many different stages do you think people go through when buying a holiday? Planning and booking are the most obvious, but in fact Google carried out a study that…
Market intelligence, Self-Catering Resources
Your website: what holiday makers are really looking for?
27th March 2013This is an article by guest blogger Paula Ross, Managing Director of HolidayCottageCompare.com, one of the marketing websites SuperControl integrates with. Research conducted by www.HolidayCottageCompare.com in 2011 showed that the…
