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Stories and Strategies for Successful Hosting
Explore practical insights and expert advice from SuperControl and industry leaders. Learn from real-life success stories in self-catering, with tips and strategies that truly work.
Market intelligence, Self-Catering Resources
Your website: what holiday makers are really looking for?
27th March 2013This is an article by guest blogger Paula Ross, Managing Director of HolidayCottageCompare.com, one of the marketing websites SuperControl integrates with. Research conducted by www.HolidayCottageCompare.com…
Self-Catering Resources, Work Smart
Online booking: it’s all about customer choice
18th March 2013The fact is that the majority of travellers choose to book and pay for their holiday accommodation online. It’s a brave new world out there. Most of us have a…
Self-Catering Resources, Work Smart
Psst … interested in Instagram?
14th February 2013So you’ve got your website up and running, online booking and availability is sorted, and maybe you’ve thought about social networking – probably Facebook, perhaps Twitter, you might be a…
Self-Catering Resources, Work Smart
Using social media to improve customer service
22nd January 2013It’s all very well getting lots of ‘likes’ on Facebook or a flurry of followers on Twitter, but how does that increase occupancy levels and secure bookings? Effective use of…
Self-Catering Resources, Work Smart
Value for money
18th December 2012As we continue the Positioning for Performance series for self-catering accommodation owners, it’s time to look closer at value for money. We should call it perceived value for money, as…
Self-Catering Resources, Work Smart
Positioning for performance
30th October 2012Recent research indicates that today’s consumer wants everything right now. If you hear a song you like – download it; read a paper – get it on your smartphone; take…
Market intelligence, Self-Catering Resources
Effective and free: Google Places for self-catering
26th October 2012We have all been there; half way down a nameless country road while ticking off directions either half remembered in your head or jotted down onto a scrap piece of…
Market intelligence, Self-Catering Resources
TV licensing for self-catering accommodation
19th September 2012Hotel and Mobile Unit Licence With times so tight for all, saving money as and where it can be saved is more important than ever. Many who run self-catering establishments…
Self-Catering Resources, Work Smart
To list or not to list?
24th July 2012Although in places we’re seeing some great occupancy rates, there’s no doubting that the reality for many operators is a noticeable downturn due to the continued squeeze on disposable incomes…
Self-Catering Resources, Work Smart
Top five offers and added value ideas
19th June 2012With the culture of discount deals, coupons and special offers, sometimes it can be difficult to find a unique angle or offer something special without hacking great chunks out of…
Self-Catering Resources, Work Smart
Your local knowledge
22nd May 2012As the whole industry strives to increase occupancy, we’re seeing great results from clients who choose to market the whole holiday offer – what makes their local area great -…
Self-Catering Resources, Work Smart
Social networking: what can Google+ do for your self-catering business?
23rd April 2012What is it? Realising the value of social networking, Google’s latest dip into the market is its most complete offering yet – seeing massive sign-up figures over the last 12…
Self-Catering Resources, Work Smart
Social networking: what can Flickr do for your self-catering business?
17th April 2012What is it? Flickr is a photo management software owned by Yahoo! with two main uses – it’s a place to share photos (/videos) and also to organise and store…
